If ever there were doubts of Liam Neeson being a box office bad-ass, the
weekend's estimated $105 million global gross for Fox's "Taken 2,"
including $50 million Stateside, has put them to rest.
The
international action-thriller doubled the domestic opening of its 2009
predecessor, helping fuel a 50% year-over-year domestic weekend surge.
Fox
also earned almost $40 million as it released the film day-and-date in
28 overseas territories. "Taken" launched in an additional 22 markets
via local distribs (including France and Russia), which contributed
another $16 million this weekend. Pic has totaled $67 million so far
overseas, which includes an 11-day cume of $13.8 million from South
Korea.
The sequel's worldwide haul reached $117 million through Sunday.
Fox
domestic distribution topper Chris Aronson said "Taken 2" isn't
expected to have the same six-times domestic multiple, based on its
higher opening, as the $145 million-grossing original, "but (the sequel)
should get to the same place -- only quicker."
In the States,
Universal's wide expansion of college tuner "Pitch Perfect" performed as
expected, with an estimated $14.7 million, while Disney's stop-motion
3D B&W toon "Frankenweenie" underperformed, nabbing just $11.5
million.
"Pitch Perfect" should make a tidy profit for U. The
film, which received an A CinemaScore rating, cost just $17 million and
has cumed $21.6 million domestically.
"Frankenweenie" marks the
second recent modest perf for a stop-motion toon, after "ParaNorman"
stalled somewhat during its opening frame in mid-August. The
black-and-white component (in 3D) of the Tim Burton toon may have
further deterred some families with young kids.
The Disney pic,
which cost $39 million to produce, was hurt significantly by the
holdover presence of Sony's "Hotel Transylvania," which in its second
frame dropped just 38% -- enough to claim second place overall with a
projected $26.3 million, for a 10-day domestic cume of $76 million.
In
limited release, Millennium Entertainment's release of Lee Daniel's
"The Paperboy" got off to an OK start, averaging north of $10,000 from
11 Stateside locations.
Summit's "The Perks of Being a
Wallflower" continues to distinguish itself at the specialty box office,
expanding to 221 locations -- up from 102 last weekend -- for a
third-sesh gross of $1.5 million. "Perks" has cumed $3.3 million
domestically.
Box office action all-star
In 2009, "Taken"
became a sleeper hit, grossing more than $225 million at the global box
office. Two years later, Neeson propelled Warner Bros.' "Unknown," a
"Taken"-lite actioner, to a respectable $131 million worldwide gross.
Earlier
this year, Neeson starrer "The Grey" became domestic distrib Open
Road's highest-grossing release so far, with nearly $52 million (pic
earned more than $77 million globally via local distribs).
"Taken
2," which cost $45 million to produce, scored a solid B+ CinemaScore
(as did "Frankenweenie"), with a slightly more even demo spread than the
first "Taken." Over-25 auds, for instance, contributed 56% of the
sequel's opening take vs. the first pic's 60% turnout among this age
group. Men generated 52% of the sequel's debut total -- the same as the
original.
Most bizzers pegged "Taken 2" to land in the mid-$40
millions through Sunday, but Fox modestly insisted a high-$30 million
gross was more reasonable given the recent sluggish B.O. climate (last
weekend notwithstanding).
"There was nothing in the recent market, nor did tracking suggest that the film could do this sort of business," Aronson said.
'Frank's' faint fanboy spark
Disney
was counting on fanboys for "Frankenweenie," but the toon's poor
evening turnout on Friday suggested that "Taken 2" drew a
larger-than-expected chunk of the opening-night fanboy crowd.
Still,
the toon earned 11% of its gross from Imax -- a largely fanboy format
-- with couples contributing 32% of the film's weekend gross. Families,
not surprisingly, made up the toon's largest audience segment (at 56%),
compared to teens, at just 12%.
"Frankenweenie" scored half of
its debut gross from 3D, though without Imax, 3D would have contributed
just 39% -- better than "Brave" (34%) and "Hotel Transylvania" (35%),
but worse than "Madagascar 3" (45%) and "The Lorax" (52%).
Dave
Hollis, exec VP of motion pictures sales and distribution at Disney,
said positive reviews and word-of-mouth should help "Frankenweenie"
expand demographically -- especially among fanboys -- in the weeks
leading up to Halloween. "When it's all said and done, we've got a
really great movie," Hollis said.
Another positive sign for
"Frankenweenie" is that the toon saw a healthy 40% uptick from Friday to
Saturday. That's compared to Burton's 2005 stop-motion toon "Corpse
Bride," which increased just 14% after opening day. "ParaNorman" rose
18%.
Universal domestic distribution prexy Nikki Rocco said
"Pitch Perfect" displayed promising staying power, declining as little
as 25% at most holdover plexes. At the Grove in Los Angeles, "Pitch"
actually increased 12% on Saturday.
"This is like the little-picture-that-could," Rocco said. "It should wind up profitable for us."
And
speaking of tenacity, Paramount-DreamWorks Animation's "Madagascar 3:
Europe's Most Wanted" surged again in its 18th overseas frame, thanks to
its release in German-speaking territories. The toon grossed an
additional $23.3 million, bringing its offshore total to $451 million
and counting.
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