After teasing it at last June's E3 confab, Microsoft has unveiled the
full specs on its launch of Xbox Music, which aims to combine a plethora
of digital music services into one platform.
Beginning its rollout
October 16, Xbox Music will feature a streaming service (including a
free, ad-supported level and a premium, paid one with no ads and mobile
capabilities), a Pandora-like algorithmic radio service called Smart DJ,
an MP3 store with scan-and-match capabilities, and a musicvideo player.
Starting tomorrow, Xbox Music will be available through the Xbox
360 console, and will then launch on Windows 8 and Windows RT PCs,
tablets and phones later this month. Compatibility with iOS and Android
will be added within the year, as will a cloud locker for user-generated
content.
Though all of these features are run through
proprietary Microsoft tech, none of them are exactly new, but the
company is betting on their convenience and centrality being a selling
point.
Judging from a demo, the service seems to have all its
ducks in a row -- launching from a tile preloaded onto Windows 8, a user
is able to stream music, search, launch automated playlists and buy
songs quite frictionlessly from one central hub, as well as share
information from one device to another.
Yet the key to its success
may well lie in its branding. Taking over for the now defunct Zune
brand, Xbox Music is part of the company's efforts to make Xbox its
central entertainment brand, yet making sure consumers understand that
one doesn't necessarily need an Xbox console to use it could prove
tricky.
As Xbox Music GM Jerry Johnson explained, "Zune was device-based, this is service-based."
Xbox
Music's global streaming library will contain 30 million songs (18
million available in the U.S.), and the service will see an initial
launch in 22 international markets, with more promised to follow.
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